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CMD Recruitment

The Marketing Manager will deliver customer focussed integrated marketing campaigns and programmes that maximise lead generation and awareness to support the achievement of business objectives and revenue targets. They will be recognised as experts in key markets and customers in terms of characteristics, segmentation and targeting, and the positioning of our brand, products, and services.

 

  • Ensuring relevant internal and external briefs are developed and communicated
  • Responsibility for delivering the projected results outlined in the objectives.
  • Ensuring the campaign has a digital element to support the overall campaign objectives.
  • Ensuring the campaign has relevant international elements where appropriate.
  • Delivering the campaign on time and on budget.
  • Management of the campaign through marketing automation tools and CRM systems.
  • Oversee the relationship with internal/external agencies used in the process ensuring they deliver on time and to budget.
  • Provide creative input into the campaign design process.
  • Ensure activities are aligned to the brand purpose and guidelines
  • Ensure all campaigns have the relevant approvals

 

Monitor and evaluate the effectiveness of marketing campaigns and deliver clear communication to the rest of the business on the impact of the relevant campaigns. Provide advice on improvements for future campaigns and activity following the evaluation of campaigns.

Develop business intelligence on new media, new marketing techniques and a first-hand understanding of the customer base and marketplace for the relevant business area. This must include regular visits to customers, attendance and participation at relevant industry events and the development of a sound knowledge of the offering promoted.


    • Job type: Permanent
    • Location: Swindon
    • Date posted:
    • Salary: £30000 - £35000