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CMD

Key Responsibilities:

  • Manage all aspects of the Marketing department implementing comprehensive marketing strategies to support innovation and growth
  • Manage a team of highly skilled marketing professionals providing guidance, feedback, and support
  • Control budgets and allocate resources appropriately
  • Plan and execute digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising
  • Measure and report performance of campaigns and assess against goals (ROI and KPI)
  • Identify trends and insight and optimise spend and performance based on the insights
  • Plan, execute and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimise user experience
  • Use strong analytical ability to evaluate the customer experience across multiple channels and touch points
  • Identify the latest trends and technologies affecting our industry and evaluate for adoption where appropriate
  • Evaluate important metrics that affect our website traffic, service quotas and target audience to ensure optimisation of all conversion points and the user funnels
  • Develop strong working relationships with key teams across the business; in particular those with a strong dependency on the success of marketing activity

 

Education & Qualifications

  • Degree in marketing or professional qualification in relevant field
  • Professional chartered marketer (CIM) would be a plus

 

Experience

  • Demonstrable working experience in digital marketing or advertising
  • Experience of leading and managing a team of marketing professionals to drive required results
  • Demonstrable experience in leading and managing SEO/SEM marketing database, social media and or display advertising campaigns that support KPIs that support strategy providing clear reporting that demonstrates success and progression
  • Experience of owning and managing a marketing budget and delivering strong ROI
  • Experience of reporting against ROI and KPI targets to key stakeholders
  • Experience with A/B and multivariable experiments
  • Working knowledge of ad serving tools
  • Experience in setting up and optimising google AdWords campaigns
  • Competencies & skills
  • Excellent leadership and organising skills
  • Analytical and creative thinking
  • Excellent communication and interpersonal skills
  • Customer centric approach to digital marketing and the use of technology
  • Ability to work to timescales and under pressure
  • Presentation skills

 

Knowledge

  • Thorough knowledge of web analytics (Google analytics) and Google Adwords
  • Up to date with current online marketing techniques and best practices
  • Up to date with relevant legislation around Data Protection, Privacy and Electronic Communications Regulations, Advertising Standards Codes of practice, Cookie Law etc
  • Solid understanding of HTML, CSS, JavaScript


    • Job type: Permanent
    • Location: Swindon
    • Date posted:
    • Salary: £55000 - £60000